Partnership to Provide EV Buyers Charging Benefits Across India
EV charging network ChargeZone has announced a strategic partnership with Landmark Cars Ltd, one of India’s leading premium and luxury automotive retail chains, aimed at strengthening the electric vehicle ownership experience through integrated charging benefits.
Under the partnership, customers purchasing electric vehicles from any Landmark Cars dealership across India will receive charging benefits on ChargeZone’s nationwide fast-charging network. The initiative is designed to connect the EV purchase experience with charging access from the beginning of vehicle ownership.
The programme is scheduled to roll out on September 9, 2026, coinciding with World EV Day.
Charging Benefits Integrated With EV Purchases
The partnership brings charging infrastructure closer to the vehicle-buying journey by offering customers access to benefits on ChargeZone’s fast-charging network.
For EV buyers, charging availability is an important consideration alongside vehicle range, pricing and performance. By integrating charging benefits with EV purchases, the partnership seeks to provide customers with greater convenience and confidence when switching to electric mobility.
Landmark Cars Expands EV Ownership Proposition
Landmark Cars operates in the premium and luxury automotive retail segment, and the partnership adds charging-related benefits to its EV customer proposition.
As premium vehicle manufacturers expand their electric portfolios in India, dealerships are increasingly looking beyond the vehicle itself to provide a broader ownership experience. Access to charging infrastructure can play an important role in supporting this transition.
The partnership with ChargeZone could therefore strengthen Landmark Cars' offering to customers considering electric vehicles across its dealership network.
ChargeZone Strengthens Access to EV Customers
For ChargeZone, the partnership provides an opportunity to connect directly with EV buyers at the point of vehicle purchase.
Charging infrastructure is a critical component of the broader EV ecosystem. Partnerships with automotive retailers can help charging operators increase awareness of their networks among new EV owners while encouraging customers to use fast-charging infrastructure during their ownership journey.
The dealership network also provides a potential channel for introducing customers to public charging solutions at the time they purchase their vehicles.
EV Charging Infrastructure Gains Importance
India's electric mobility market is expanding across passenger vehicles, two-wheelers, commercial vehicles and other segments. Alongside rising EV adoption, the requirement for dependable charging infrastructure is also increasing.
Fast-charging networks are particularly relevant for customers undertaking longer journeys, where charging speed and network availability can influence the practicality of EV ownership.
The ChargeZone-Landmark Cars partnership reflects a broader trend in which automakers, dealerships, charging operators and other ecosystem participants are increasingly working together to address infrastructure requirements.
World EV Day Rollout
The programme will officially roll out on September 9, 2026, marking World EV Day.
Launching the initiative on a day focused on electric mobility gives the partnership additional significance as the Indian automotive industry continues to shift towards electrification.
The timing also provides an opportunity to highlight the importance of charging infrastructure alongside the growth of EV sales.
Strategic Significance for the EV Ecosystem
The partnership goes beyond a conventional retail collaboration by connecting three important elements of EV adoption: vehicle sales, customer experience and charging infrastructure.
For Landmark Cars, charging benefits can enhance the value proposition offered to EV customers. For ChargeZone, the arrangement can strengthen customer acquisition and engagement through the automotive retail channel.
More broadly, such collaborations could encourage greater integration across India's EV ecosystem, potentially making the transition to electric vehicles more convenient for consumers.
Market Outlook
The ChargeZone-Landmark Cars partnership underlines the growing importance of charging infrastructure as India's EV market develops. Integrating charging benefits with vehicle purchases could help reduce one of the key concerns associated with EV ownership and improve the overall customer experience.
As more premium and luxury EV models enter the Indian market, partnerships between charging networks and automotive retailers are likely to become increasingly relevant. The success of such initiatives will depend on network coverage, charging reliability, customer adoption and the ability to deliver a seamless charging experience across the country.